Act I
Website design
A site written around the questions Salisbury customers ask, coded by hand, quick on a phone, with the call button never more than a thumb away.
The Program
Salisbury Website Design · Now in its season
The acts

Now showing near Main & Innes
Hand-coded websites, local search work and Google Business Profile coaching for the shops, trades, practices and restaurants of Salisbury and Rowan County. Built by one person you can call, priced in writing, and yours to keep.
Downtown Salisbury, NC. Photo: AlexiusHoratius via Wikimedia Commons, CC BY-SA 3.0, cropped
Tonight's program
Book a single act or the whole show. Every part is handled by Roger himself, start to finish, so nothing gets lost between departments.
Act I
A site written around the questions Salisbury customers ask, coded by hand, quick on a phone, with the call button never more than a thumb away.
Act II
Steady work that helps Google connect your business with searches across Rowan County. Quoted after a free look at where you stand today.
Act III
A step-by-step playbook for your listing, worked through with Roger beside you. The listing stays in your hands the entire time.
Intermission
Quick, secure hosting and small edits handled for you, at $49, $99 or $149 a month.
The setting
Salisbury grew up where old trading paths crossed and became a stop on the Great Wagon Road long before the railroad arrived. It has been the seat of Rowan County since 1753 and is the oldest continually populated colonial town in western North Carolina. The blocks around Main and Innes still hold locally owned shops, antique dealers, galleries and restaurants, and the restored depot anchors the Rail Walk Arts District.
History is a selling point here. Even so, most customers now meet a business the modern way: a search on a phone, often from a parking space. A boutique on Main Street, a contractor off Jake Alexander Boulevard and a practice near Novant Health Rowan Medical Center all compete for the same small screen. Our job is to make yours the result that looks open, local and worth the call. Here's how local SEO fits in.
Coming attractions
Four scenes, in order, with the price settled before the work begins.
Now showing
Roger studies your website, your Google listing and the searches your customers make, then tells you plainly what he sees. No charge and no pressure.
Next week
A written plan and a written price: the pages you need, the words your customers use and what each piece costs. Half the build fee starts the work.
In rehearsal
Design and hand-written code, with drafts to react to as it takes shape. Three rounds of revisions come with every build.
Opening night
The balance is due when the finished site is delivered for your review. Once you approve, it goes live, and it belongs to your business.
Season pricing
Three packages at a fixed price. Site care runs $49, $99 or $149 a month, extra pages are $497, and SEO is priced after a free review of your business.
The short season
$2,497
paid once, no subscription
A focused site for a business with a tight list of services and customers who already know the name.
The full season
$4,497
paid once, no subscription
Every core service gets its own dedicated page, giving each a real shot at showing up in results.
Repertory
From $8,500
paid once, no subscription
Big page counts, multiple storefronts or tools that must be mapped out as one plan. We scope it together, then name the figure.
Roger was very helpful and knowledgeable about website design.
Roger is a first class businessman. He consistently delivers value to me and my business. His knowledge is deep and wide which is quite rare in today's world. He is obsessed with delivering value to his clients. I would recommend him to anyone I know.
Very detail oriented. Walked me through every step of the process. We have improved tremendously since we began. Money well spent. We are seeing the return immediately
Recent productions
No Salisbury project is listed yet, so you won't find an invented local example here. See the full write-ups.

Mount Gilead, NC
A family breeder's site rebuilt from a few thin pages into sixteen, with puppy owners' stories up front and a waitlist form for each upcoming litter.

Nationwide
A resource site that explains the Defense Department's CMMC cybersecurity rules in everyday language, with free self-checks for small contractors.

Lake Norman, NC
Ongoing search work for a lake-area real estate agent, organized around the waterfront neighborhoods his buyers look up by name.
No. The office is in Mooresville, in Iredell County, roughly 35 to 40 minutes west of downtown Salisbury by way of NC 150. Most projects run by phone, email and screen share, and Roger is glad to drive over when sitting down together would help.
Roger Johnson, from the first call to launch and after. This is a small shop, not an agency with account managers, so the person who quotes your project is the person who builds it.
Yes. The site, its words, its images and the domain belong to your business. We can host it and look after it, but it stays yours.
No. Every site starts from a blank file and is coded by hand. That keeps pages light and quick, and there is no admin screen sitting open for strangers to poke at.
More about the shop on the about page, or see how we look after sites with hosting and site care.
Curtain call
Drop Roger a line about your trade and the part of Rowan County you draw from. The first review of your site and map listing costs nothing, and his reply names the opening move.